November 15, 2012
The cloud (as far as the computing version) is still a mystery to most Americans. What I found most amusing about this survey from Wakefield Research is that people who don’t know what it is (which is a majority) try to fake it – and believe that the people they are talking to don’t know what they are talking about either. 17% even pretended to know what it was on a first date – must be something we think will be impressive since no one really understands it. I guess it’s not too surprising considering the technical definitions which include concepts many have never heard of, but that some people actually thought it was related to weather, pillows, drugs and toilet paper is rather shocking. See Forbes’ take on it here: Americans Unclear.